MINI Getaways

MINI Getaways

This isn’t your grandma’s test drive…

We turned test drives into cultural road trips, designing hyper-local MINI Getaways that immersed prospects in the thrill of driving a BMW engine in a compact Mini Cooper through curated routes, city-inspired experiences, and unexpected entertainment.

More than a drive, it was a discovery of performance, design, and the brand’s playful spirit, all in motion.

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Lavazza x Faena. Art Basel Experiential