Mary’s entered the market in 2013 as a trailblazer in cannabis wellness, but over time, its branding became fragmented—lacking consistency, clarity, and cohesion.

We redefined Mary’s brand architecture, sharpen its brand tone of voice, and streamline its visual identity.

From packaging redesign to social strategy and a full website overhaul, we crafted a seamless, consumer-friendly experience to set the stage for a bold relaunch of both the human & canine lines.