
HACKING THE US OPEN.
HACKING THE US OPEN.
Hacking The Nation’s Most Viewed Tennis Tournament With Cream Cheese
New York is home to the biggest bagel and cream cheese fans, and also the host of the annual US Open.
It also just so happens that when a player loses 6-0
in a tennis match… it’s called a Bagel Set.
We turned that disappointing feeling of a “bagel” in tennis into the immersive pleasure of Philly.