CHEESEFAKE

CHEESEFAKE

360 Holiday Campaign

Last year, there a national cream cheese shortage leaving many without their beloved holiday cheesecake desserts. This year, Philadelphia Cream Cheese wanted to make up for it and become the center of the holiday gifting season.

How? By turning everything into cheeseFAKES.

Craving Cheesecake Yet?

Creamy Print & OOH

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Amazon Gift Kits

Holiday shopping is hard. So we made this year’s hottest gifts into delicious Philadelphia cheesecakes to help people ditch the lines, and bake their wishlists instead.

And yeah, they sold out faster than hot cakes.

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